About

Hi, I’m Allison. I’m a communications strategist and writer with a decade of experience in the design industry.

I honed my skills at leading design-focused PR agencies in NYC, leading programs and launches for major brands like 1stDibs, Arteriors, Kohler Co., Serena & Lily, Steelcase, The Shade Store, and York Wallcoverings. This has allowed me to specialize in developing robust communications strategies for showroom openings, anniversaries, and licensed designer collections and partnerships, having launched programs with Leanne Ford, Amber Lewis, Barry Dixon, Jay Jeffers, Celerie Kemble, Workshop/APD and more. My experience spans a broad spectrum of product categories – wallcoverings to window treatments, sofas to smart home solutions, DIY to high design – and includes work with leading firms and individuals in the A&D space. I've also led strategic partnerships in art, fashion, and consumer lifestyle, which allows me to deftly dabble across industries on behalf of my clients.

Why work with me? I’m a storyteller and a connector who’s wildly passionate about design. I love learning new things and effectively communicating them to the right people. Perhaps most of all, I’m a creative thinker who is also a do-er, meaning I tailor big ideas in a good/better/best model that allows clients to scale their investment based on important factors like budget and bandwidth. No concept is too big, or too small, if it makes an impact on your business.

Here’s what I bring to the table:

I’m an avid reader who keeps close tabs on emerging trends, and I know how to help brands enter relevant conversations as thought leaders
As a former journalism major, I’m skilled at attention-grabbing writing
A self-proclaimed “ambi-vert,” I’m here to listen as much as I am to share my professional recommendations
Efficiency, to me, is key; in a service industry based on billing back time, I’ll work hard to maximize your investment
Creative thinking is my lifeblood; I’m an ideas person through and through
I pride myself on being thorough; clients and partners trust that I will get the job done and do it right

Let’s get personal:

I got married in September 2023 and changed my last name by one letter, from Day to Hay; yes, we had a great wedding hashtag
My mini goldendoodle Hudson loves to join my virtual meetings
I currently live in Chicago with plans to move back to NYC this fall
In addition to design, travel is a huge source of inspiration for me, largely influenced by my Francophile parents
I’m a total bookworm whose tastes run approximately from Emily Henry to Gillian Flynn
You might not believe how much time I spend reading magazines and newspapers throughout the week (hint: it’s a lot)

Now I want to hear from you: What makes your brand or business unique? How are you creating innovative solutions in the market? Tell me about the inspiration for your latest designs!

Let’s talk.

Want to know more? Curious to learn some highlights? Interested in seeing if there's a fit for your business needs? Let's talk!